SMD is a South African designer, developer and distributor of branded consumer electronics. SMD operates across a range of consumer electronic categories: headphones & speakers, laptops, laptop accessories & luggage, cell phone accessories, wearables and calculators. SMD has a proven ability to innovate in new product categories and win market share by combining its Chinese sourcing capability and strong relationships with key retailers in South Africa. The Company employs 42 people in China responsible for sourcing at competitive price points, designing and quality control. SMD has also invested in a merchandising team that focuses on maintaining close relationships with South African retailers to achieve SMD product sell-through.

Investment Date

Geography

Industry

Status

November 2019

South Africa

Consumer Products

Active